
Ideas the team has come up with so far include:
HTH Team 1548 “Underage Drinking Prevention Movie”
Draft 3/7/09
Message: 3 minute video for students, ages 13-15, to prevent them from wanting to engage in drinking alcohol.
Persuasion techniques: Humor, slapstick, silly, absurd, repetition, shock, deeper message
Considerations: lifestyles of this age…positive peer pressure… choosing things to do with their friends that make sense. (Need positive message for subtext… instead of “DON’T” message.)
Beginning: Silly bus wiping out kid… or better yet.. KoolAid Guy, “Oh, yaaaa”
Middle: 20-sec clips of “silly” activities ending with “huh?” on the beer
End: Punchline with repeated sound effect from above…. “Message” (TBA) something like, Make sense… be cool… choose water!
Final project due: April 10, 2009
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